A friend of mine on 'the book' (who also runs her very own beautiful business working with crochet - check her out as loved.handmade : http://loved.bigcartel.com/product/cream-cowl) linked us to a blog post from the lovely ink&spindle team, letting us all in on 'the formula'. For those of you who haven't already heard, it's how business's do business.
This blog gives great insight and explanations in full. Highly recommended and not only for sellers but consumers too. Check it xxx